Motonext and SBS at EICMA in Milano | 8th-13th November

Date: 02-11-2022 

SBS enters Motonext with Ten Kate Racing 

SBS Friction A/S is after more than 20 years of collaboration as Partners in Racing with Championship team, Ten Kate Racing, extending its collaboration into the teams Motonext project. 

SBS will as the leading Brake Pad manufacturer for racing, collaborate with Ten Kate Racing in developing sustainable brake pads for race use. The development will follow SBS's already initiated launch of sustainable brake pads for public road, to where the developments coming out of this collaboration will mark the completion of the full brake pad program for SBS. 

- SBS is fully committed to the environmental technological disruption that everyone is talking about nowadays. But instead of just talking about it, SBS acts. SBS is transforming its entire manufacturing plant in Denmark into a fossil-free manufacturing plant that is fully ready, to lead the product transition. Our goal is to remove all materials on the hazardous materials list in SBS brake products, while maintaining the high quality and performance characteristics, brakes from SBS are known for. This partnership with Ten Kate Racing is ideal in making the product transition available also in racing. The Ten Kate team should be proud in being a first-mover with this, says Allan Østli, Race Manager at SBS. 

- Sustainability is hot topic. It is in everyone's interest that we become more sustainable in all areas as soon as possible to secure our future. Every industry is, or should be, working on this. The sport's image is slowly but surely turning into "polluting" and "wasteful". Something that does not no longer fits in these times where fossil fuels are considered undesirable. Also, for the future of sport, it is additionally important that young people embrace sport again. Sustainability is no longer something sufs or alternative, but a way of life. Sustainability and supporting young people are a top priority for Motonext, we have proven that we are on the right track with motorsport engagement as a "development laboratory" and will this positively influence the mobility of the future, with the link to the promotion of young ideas, as well as in cooperation with industry. The technology and techniques that are necessary and necessary to make motorsport sustainable
can also be applied in general industrial use. The motorbike as the fastest laboratory in the world, as has already been done through the development of ABS, Traction Control and more economical riding. SBS works closely with 12-time world champion Ten Kate Racing to also make the braking systems sustainable, says Ten Kate Racing Team Manager, Kervin Bos. 


At EICMA running from November 8th-13th in Milano, you will be able to see the Motonext concept bike that includes sustainable solutions already applicable for use and get more details about SBS’s innovative new products available from 2023. Visit the booth in hall 15, location M20. 


About SBS Friction A/S
SBS Friction is the preferred OE and aftermarket supplier of brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars and industrial applications, including wind turbines. Our product portfolio also includes brake discs, clutch kits, brake shoes, brake shims and more. SBS Friction has as an industry-first, received full approval according to the ECE R90 regulation, providing riders the most reliable quality in terms of design, manufacturing and performance. Furthermore, SBS brake pads are enforced with NUCAP NRS technology, which secures a mechanical and indestructible bonding of the compound. SBS Friction is your reliable brake part supplier, when you seek braking excellence. Go Ahead - we have the power to stop you! Visit https: //